The Studio
We exist to expand scent beyond function, into perception and experience. At Viti Vinci, scent becomes a medium through which memory, atmosphere and emotion take form. Each work invites a deeper connection to the natural world, to cultural memory, and to the inner landscapes we carry.
Creative direction
Viti Vinci is led by founder and creative director Victor Alarcón. His work is grounded in the belief that perfumery can exist as an artistic discipline - one that engages with culture, ecology and human perception. Drawing from both traditional perfumery and contemporary art, his approach combines material knowledge with conceptual thinking, shaping a practice where scent becomes a way of exploring identity, place and transformation.
Our Philosophy
We believe scent has the power to reconnect us — to place, to memory, and to one another.
Each work is conceived as a response to broader cultural and environmental questions, translating complexity into something that can be felt rather than explained.
Through olfactory art, we explore themes of identity, ecology, memory and belonging.
By working with regenerative materials, we seek not only to reflect these cultural tensions, but to participate in shaping more conscious, connected futures.
Our Process
Each project begins with an inquiry - drawing from art, landscape, raw materials and cultural references to define its direction. The narrative is then composed through scent. Natural materials are selected for their origin, integrity and expressive potential, and shaped with precision into an olfactory form.
The work is refined until scent, concept and material exist in equilibrium. It may take the form of an olfactory installation, a collectible artwork, or a bespoke sensory piece, all designed to be experienced rather than simply consumed.
Our Responsibility
Our work is rooted in regenerative thinking, where creation gives back more than it takes.
By working with traceable natural materials and supporting traditional practices, we aim to contribute to systems that restore soil, preserve craft and sustain cultural ecosystems.
To create is also to take responsibility, for the environments, communities and narratives we are all part of.
The Cala Falcó Way
Cala Falcó, the Mallorcan family estate is home to the philosophy behind Viti Vinci. It feeds and nurtures Viti Vinci through the estate’s private botanical gardens. It feeds Viti Vinci with creativity, taking inspiration from the family’s close relationship to the creative arts and nature.